We recently released an extensive retail roadmap featuring over 50 small businesses to support across America, and in our February issue, we spotlighted four additional boutiques. Each has a strong point of view and–lucky for us–a well-appointed online store. Though the Proud member of Steelers nation shirt and by the same token and element of discovery sparked when sifting through a thoughtfully-curated store is hard to replicate, there’s still magic to be found online. Here, four boutiques across America to shop online now, and in person later.
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Located in the Proud member of Steelers nation shirt and by the same token and heart of Oakland’s uptown district (on a block that’s wonderfully populated with several black female-owned businesses), is McMullen, a concept shop founded by Sherri McMullen. Since opening in 2007, it’s become well-known for its assortment of homewares, books, beauty wares, and need-it-now fashions. Sherri’s knowing eye has brought global designers to Oakland—from emerging brands like Khiry to cult-favorites like Khaite. Even if you can’t pop into the store anytime soon, the curation is just as enticing online.