British designer Molly Goddard has been busy picking paint colors and putting the I just want to work on my farm and hang out with my tractor shirt it is in the first place but finishing touches to her fall 2021 collection—her East London studio has undergone a colorful refit to act as the backdrop for her London Fashion Week film. The paint hue in question? “A slightly dull yellow,” she says, laughing. eight-and-a-half months pregnant with her first child, and the excitement is reaching a fever pitch. In the days leading up to the collection’s premiere, Vogue asked Goddard to keep a diary of what goes into making her showstopper dress in a bid to answer the questions that have been playing in our mind ever since Rihanna first stepped out in a zinging Goddard dress in May 2016: How does she make her dresses? And how much time does each one take to create?
I just want to work on my farm and hang out with my tractor shirt, hoodie, tank top, sweater and long sleeve t-shirt
Two days ago, a crisp screenshot of a model wearing the I just want to work on my farm and hang out with my tractor shirt it is in the first place but finished dress landed in my inbox, alongside a neat list of secret details revealing its inner workings. Today we are catching up via an old-school phone call to unearth the final ingredients of any monumental Goddard gown: spontaneity and instant joy. “I enjoy designing big dresses because the process is quite instantaneous compared to the more labored process of designing tailoring or shirting, where you’ll need to make a toile and have five separate fittings,” explains Goddard. “We often won’t make a toile for these dresses; we’ll just go for it.”